Digital OOH advertising is one of the most effective ways to reach your target audience. But with so many options and capabilities available nowadays, it can be tough to know where to start. These 10 OOH digital advertising tips will help you create a campaign that’s impossible to ignore.
Top 10 Digital OOH Advertising Campaign Tips
To get the most out of your digital OOH advertising campaign, follow these tips.
1. Define Your Goals and Objectives
Before you launch any digital OOH advertising campaign, it’s important to take some time to think about what you want to achieve. Are you looking to increase brand awareness? Drive foot traffic to your store? Or promote a specific product or service?
Once you have defined your goals, you can start to develop a campaign that is designed to achieve them. For example, if you are looking to increase brand awareness, you might want to consider a digital billboard in a high-traffic area. If you are looking to drive foot traffic, you could consider a digital sign in a busy pedestrian area.
2. Know Your Audience
Before you can create an effective digital OOH campaign, you need to understand who you are trying to reach. What are their demographics? What are their interests? Where do they live and work?
This information will help you determine the best way to reach your target audience. For example, if you are trying to reach young adults, you might want to consider digital signs in popular nightlife areas. If you are trying to reach commuters, you might want to consider digital billboards near transit stations.
3. Keep it Short, Sweet, and Attention-Grabbing
When you are creating digital OOH ads, it’s important to keep three things in mind: they need to be short, sweet, and attention-grabbing. This is because you only have a few seconds to capture your audience’s attention.
To make your ads short, sweet, and attention-grabbing, start by using a strong headline. Then, use visuals to complement your message. And finally, keep your call to action short and easy to understand.
4. Timing is Everything
When it comes to digital OOH advertising, timing is everything. That’s because you need to make sure your ads are seen by the right people at the right time.
To determine the best time to run your digital OOH campaign, start by thinking about your target audience and their daily routines. Then, consider the location of your digital OOH ads. And finally, choose a period that’s realistic for your budget.
5. Make it Interactive
One of the best ways to make your digital OOH campaign more effective is to make it interactive. This is because interactive ads are more likely to capture your audience’s attention and hold it for longer.
There are a few different ways you can make your digital OOH ads more interactive. For example, you could include a call to action that encourages people to take a picture of your ad and share it on social media. Or you could include a QR code that takes people to an interactive landing page. You can achieve all this via Oongalee, the number one digital OOH advertising device restaurateurs in Canada are using nowadays.
6. Use Video
If you really want to capture your audience’s attention, consider using video in your digital OOH campaign. This is because video is one of the most engaging forms of content.
When you are using video in digital OOH ads, it’s important to keep a few things in mind. First, your videos should be short, sweet, and to the point. Second, they should be high-quality and visually appealing. And finally, they should be relevant to your target audience.
7. Go Big
If you want your digital OOH campaign to make a big impact, go big. This means using digital OOH ads that are large and in charge.
Some of the best places to use large digital OOH ads are in high-traffic areas, such as bus shelters and subway stations. But you can also use them in less obvious places, like office buildings and shopping malls.
8. Get Creative
When it comes to digital OOH advertising, the sky’s the limit. So don’t be afraid to get creative.
There are a few different ways you can get creative with digital OOH ads. For example, you could use them to create an immersive experience for your target audience. Or you could use them to tell a story. Either way, the goal is to stand out from the crowd and capture your audience’s attention.
9. Test, Test, Test
Before you launch your digital OOH campaign, it’s important to test it out. This will help you determine whether or not your ads are effective.
There are a few different ways you can test digital OOH ads. For example, you could run a small test campaign in a specific location. Or you could A/B test different versions of your ad. Either way, the goal is to gather data so you can make informed decisions about your digital OOH campaign.
10. Measure Your Results
Finally, don’t forget to measure your results. This will help you determine whether or not your digital OOH campaign is successful.
There are a few different metrics you can use to measure the success of your digital OOH campaign. For example, you could track the number of impressions your ads receive. Or you could track the click-through rate of your ad. Either way, the goal is to get a clear picture of your digital OOH campaign’s performance.
The Bottom Line
And there you have it! These are just a few of the many things you need to keep in mind when planning a DOOH advertising campaign. This will help you in the long term, because programmatic DOOH advertising has a lot of future potential. But if you follow these tips, you will be well on your way to success.