Digital Marketing

How to get into the recommendations on TikTok? Tips for beginners

The youth network is a magnet for everyone who wants to gain popularity and create a brand on their name. The secret of the TikTok phenomenon is its freshness and uniqueness. The platform has existed for only a few years, but during this time it has managed to win the hearts of more than one million people. Thousands of people around the world regularly go online to watch short videos in which you can learn something new or just laugh.

Hosting is friendly to new users. Today it is one of the few social networks where you can get an impressive audience without spending hundreds and thousands of dollars. Sometimes it is enough to to confidently prove yourself on the site and be competitive. This is possible if you create interesting viral content.

How do the algorithms work?

The first thing that any person who enters the application sees is the recommendations feed. In this way, TikTok supports the work of little-known authors and promotes new content. This is beneficial for both sides, an ordinary user can discover a new maker, and influencers stay on the platform because of pleasant algorithms. Artificial intelligence analyzes a person’s interests and offers suitable content for viewing. From the first minutes, algorithms track your every move to recommend the most relevant clips.

The system does not show the video to a large number of viewers at once. First, artificial intelligence analyzes the clip, reads the text, listens to speech and analyzes movements. If there is nothing forbidden in the video, the system skips it further. When the scanning stage is finished, the content is sent to the recommendations. The first views are always few, because the video is seen by a limited number of people. The algorithm evaluates people’s reactions and decides whether to promote the content further. The more likes, comments, reposts and saves a publication gets, the higher the probability of staying in the top longer and getting a lot of new viewers.

So, how do you get into the recommendations section?

Don’t create long videos. It is known that short videos up to 30 seconds are watched to the end by many more people than clips lasting up to a minute. This is due to the fact that people want to consume more content, but spend less time on it. Therefore, a dynamic video has more chances to be viewed to the end, which means that it is more likely to be in the recommendations and collect a lot of views.

Visually pleasing picture. This does not directly affect getting into the top of your content. But you probably know that the content looks much nicer, the beauty of which had to work hard. Most bloggers have already armed themselves with ring light  and lavalier microphone

 to create the best videos. Against the background of such clips, low-quality videos look uncertain, and users choose high quality.

Upload videos regularly and at the right time. As on any other platform, users are not interested in those makers who post content every few days or weeks. Try to publish at least 2-3 videos a day, so you will increase the likelihood of getting into the top. In order for the first views to work in your favor positively, think about the time of publication. The easiest way to determine the time interval is through statistics in the account.

The section will indicate the hours when your viewers are most active on the network. Access to statistics is opened when you have more than 100 viewers in your profile. If you have just created an account, but you want to immediately track important numbers, you can use the chance to . This way you will not only create a presentable look of the page, but also open new functions.

Be on trend. TikTok is famous for its own-made challenges that help users become more popular. The application has a separate tab with trends, which is often viewed by users. If you react to a new challenge in time and shoot a video for it, there is a huge chance that as many people as possible will notice your creativity. Trends are constantly changing, so we advise you to constantly monitor them.

As you can see, getting fame in the new youth network is not as difficult as it may seem at first glance. If you follow the advice and treat account management responsibly, success is guaranteed for you. Be yourself, don’t try to be like popular bloggers, TikTok values naturalness and uniqueness. Good luck!

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