Digital Marketing

Women’s sentiments around comparison marketing

Women are more likely than men to compare products before making a purchase, and they’re also more likely to prefer comparison sites. Comparison shopping is often associated with men, but women are becoming increasingly engaged in comparison marketing and actively seeking out information on price, features and quality of products. Looking for how to ? Streamoz is your best bet! 

Women are more likely than men to compare products before making a purchase

Women are more likely than men to use comparison sites, with 62 percent of female consumers using them compared with 47 percent of male consumers. In fact, women were just as likely as men (52%) or slightly more (53%) in 2017 when asked if they’d ever used a comparison site while shopping online.

Women are more likely than men to use comparison sites and they are more likely to prefer them. However, this trend is not exclusive to women. Men also use comparison sites and have their own preferences when it comes time for making purchases.

Comparison shopping sites allow shoppers to compare prices, reviews and product information before making a purchase decision. These sites help shoppers make informed decisions about what they want or need by providing them with detailed information on each product offered in the marketplace so that consumers can decide which one is best suited for their needs based on price point (if there are multiple options), brand name recognition (if there is only one option), user reviews/rating system(s) available via a given site’s website interface rather than having no choice but go ahead blindly without any knowledge at all about how well things might work out once purchased from someone else who has already tried using them successfully before purchasing herself too.”

Women heavily rely on friend and family recommendations in the purchase process 

Women are more likely to trust recommendations from friends and family than men, according to a study by The Boston Consulting Group. In fact, about 70% of women agree that they would be more likely to buy products recommended by a friend if it means saving money on the purchase.

They also rely heavily on reviews from other customers when making decisions about which products or services they will purchase. For example, one in four consumers say they have changed their mind about buying something based on what others had written about it online (Source: Ipsos), while another study found 28% of consumers may take action if someone recommends an unfamiliar brand or product over one already owned (Source: Google Consumer Survey).

Comparison marketing is an important selling channel for women.

  • Women are more likely to compare products before making a purchase.
  • Women are more likely to prefer comparison sites, and they rely heavily on friend and family recommendations in the purchase process.
  • Women incorporate their comparison research with their friend and family recommendations.

Conclusion

Women have different needs from men when it comes to shopping online. Women are more likely to compare products before making a purchase, and they’re also more likely to prefer comparison sites. This is due to the fact that women tend to assess the attractiveness of a product based on how much they like its looks rather than just looking at its features and benefits. For example, if you were selling an iPhone and wanted people who liked your brand but weren’t sure about buying one yet because they couldn’t afford it then using comparison sites like Gilt or Nordstrom Rack would be perfect since they offer good deals on high-end products without having any upfront costs associated with them!

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