We have got you covered if this was the question that had been whirling around your mind for so long. Here are some predictions. Google’s RankBrain, a new artificial intelligence algorithm, is expected to make search engine optimization more important than ever before. While Google has been mum about the inner workings of RankBrain, many SEO experts have surmised that it will be determined by how the user experiences the website. The click-through rate and the duration of time a visitor spends on a site will probably be determining factors.
Here are a few more predictions worth reading.
Content That Engages Readers
Engaging content is a key ingredient in increasing search engine rankings. It should offer readers a new perspective, an unexpected laugh, useful information, inspiration, entertainment, or something that makes them feel some kind of way. In short, it should elicit emotions that will leave the reader wanting more. It also should be relevant to their lives and be able to inspire conversation. This is a trend that will continue to increase over time.
According to Google, long-form content gets three times more traffic and shares than short-form content. And content that’s longer than three hundred words gets 3.5 times as many backlinks. Long-form content will improve search rankings and generate a lot of traffic, but the trick is to keep the reader interested. Aim for at least 3,000 words. A blog page is a perfect candidate for long-form content.
Video Content
When people perform a search on Google, they are more likely to click on a video compared to a static image. Despite that, videos have the potential to attract a high number of consumers. This is because organic search visitors have already expressed an interest in your business. These individuals are more likely to purchase a product or schedule a service call. Then, you can see how effective video SEO is by analyzing bounce rates and conversion rates.
According to a recent report by Zenith, video content is one of the hottest digital marketing trends. While content written for websites remains important, poor performance on mobile devices can result in lost traffic and decreased conversions. Video content is easier to read and consume on a variety of devices. Video content can strengthen a brand’s message and appeal to a more niche audience. If you want to succeed in your online marketing strategy via SEO services, you need to make sure you’re taking advantage of video content.
While text content is the traditional medium of web content, videos have become a necessary component of marketing. In fact, by 2022, more than eighty percent of web traffic will be video. Videos are also easily shared on social media. Search engines are following suit and optimizing videos for search as well. Ultimately, it’s about making your videos go viral. It’s time to take advantage of these new media trends to get a competitive edge in digital marketing. Jumpto1 can help you make videos that hit the chord with your ideal audience.
Voice Search
As the use of voice searches has grown, SEO services should adapt accordingly. Content optimized for traditional search doesn’t always include the question and the answer. Hence, long-tail keywords and long-form content are necessary to attract more people to your website. For example, if you want to attract people to your website through voice search, you should make sure your website offers solutions to their queries. It is important to remember that voice searchers are more specific than their keyboard counterparts, so you should make sure your site caters to their needs.
Content optimization for voice searches is a complex task. While it is essential to optimize for content across all devices, this process takes more time and effort. Additionally, if your website isn’t mobile-friendly, the user will never reach it. Fortunately, the rise of voice search has made SEO services an important part of the internet marketing strategy. It’s important to remember that almost one in five searches are done via voice, so your website needs to be mobile-friendly.
In terms of sales, the rise of smart speakers will continue to boost voice search searches. Amazon alone has sold more than 100 million Alexa devices, so you’re probably using a voice assistant yourself. Amazon reported that the number of daily interactions with Alexa doubled in 2018, but failed to provide accurate figures. In addition, Google says that 25% of searches are done with voice recognition, and it’s expected to rise dramatically in the future.
Mobile-Friendliness
In order to attract new customers, your website needs to be mobile-friendly. A mobile-friendly website is easily readable and plays smoothly on small screens. Ideally, you should be able to display a phone number or phrasing that leads your audience to the next page. However, if your website doesn’t have a mobile-friendly design, it can be fixed and changed to a mobile-responsive theme. Google offers a free tool for testing the mobile-friendliness of websites. Mobile-friendly websites are designed with a focus on user experience.
Many small businesses think they are mobile-friendly, but they are actually not. There’s a common misconception that a mobile-friendly site is smaller than a desktop version. In reality, a mobile-friendly website uses the same template, design, and content that a desktop site does. This approach is unsustainable as smartphones are getting larger and smaller. Unless your site is fully responsive to all screen sizes, the text will be too small to read, and the buttons won’t be in the proper location.
In addition to mobile-friendliness, Google’s mobile-first index means that crawlers will read your site first if the user is using a mobile device. This means that any site that isn’t mobile-friendly will experience fewer visitors, fewer leads, and decreased revenue. By incorporating mobile-friendly features into your website, you can easily attract new customers and keep your existing customers happy.
Artificial intelligence
Until now, search engine optimization has struggled to change with the algorithms, and online marketing managers had to manually adjust to changes. But now, artificial intelligence is taking over. The new system can detect problems with rankings, prioritize strategies, and even automate certain processes. The AI system can learn from the results of many searches and determine which factors are important to each query. In other words, it will be like having an “eye in the sky” to monitor SEO services results.
AI-based SEO tools are a major development in the industry and are increasingly being used by agencies to automate various tasks. They can automatically analyze data and workflows in order to rank higher in the search results. AI is changing the entire planning process for SEO, and startups are jumping on the bandwagon. While keywords still matter, the focus has shifted to the user’s search intent. AI-powered SEO tools will help agencies bridge this gap and make the strategic planning process simpler.
AI will drastically impact the SEO process, changing how businesses approach their marketing campaigns. AI-based tools can analyze keyword variations, anchor text usage, and semantic keywords. Content is still king, but artificial intelligence can increase its relevance to searchers and boost rankings. By understanding the user’s intent, artificial intelligence tools can accurately predict what the user is searching for. The future of search engine optimization is bright.
The Word From Very Well
If you want someone who stays ahead of the curve and offers you the best search engine optimization services, Jumpto1 will help you do the trick. With an experienced team of professionals, we bring the solutions that deliver. Get in touch with us to take your business to the next level.
