According to research statistics, the grocery industry generates more than $680 billion in sales every year. A few decades ago, these grocery stores were having about 7000 different types of products but now they have increased to more than 50,000. This drastic increase in the number of products present on shelves is making it tough for the brands to attain a stand-out position. The consumers of today have unlimited choices. They can pick from 20 different types of peanut butter, 50 different brands for cereal, and dozens of options when it comes to soft drinks, etc. This intense competition has changed the way businesses perceive their food packaging. Smart brands know the importance of a perfect design. They have realized its role in the battle to win the customers’ attention. Thus these custom-designed food boxes are a perfect way to change the business strategies. Here we are going to reveal some interesting facts regarding their use:
They Make your Products More Presentable:
Even if you have created the best quality food product, you need to make it presentable for selling to a large audience. Using a random food box to store the item or display it on a shelf, will end up attracting no customer. On the other hand, using a custom-designed food box can create a better impact. In a retail environment, you only have seconds to put a good impression on customers. Your customized food packing boxes can help in making your products more presentable. Whether you are selling a perishable food item or one having a long life, a luxurious package can improve its value for the customers. It can secure your items better and display them more effectively. Many successful businesses are using such type of food packaging to generate more sales. Such tailor-made boxes play a significant role to display your food item charmingly.
They Secure Your Items Well:
Usually, it is believed that beautiful packaging is only for display, it does not shield the items inside. It’s a myth. The custom food boxes designed by using cardboard, cardstock, or corrugated material are attractive as well as durable enough to stand the test of time. They give a visually appealing look and withstand external forces as well. Even if your food box is subjected to jerks, mishandling, pressure, or an accidental downfall it keeps the inner items safe. It has the power to secure your food and deliver them safely. This is mainly because:
- The packaging material is sturdy enough to use.
- The flutes in between the two sheets of cardboard offer good resistance against moisture, heat, and pressures.
- Custom food boxes are designed according to the size of the item, so they hold it correctly.
Prove to be Cost-Effective in Many Ways:
Do you know that these luxurious-looking boxes are highly cost-effective? If not, that would be a shocking fact for you. Among all other different types of packaging materials, cardstock is the most affordable choice. From making to its transportation and even disposal, it costs you very little. Let’s start from its manufacturing:
- Budget-Friendly Making:
They are designed from the pulp of pine trees. It is naturally occurring and available in abundance. The food packaging companies near me use it to create food boxes. The material can be purchased in abundance to save more on cost.
It is even more interesting to know that most of these cardboard boxes are made from recycled material. Going for its recycling can make you save a large sum of money and natural resources. Even if the material is thrown in landfills, this eco-friendly food packaging biodegrades fast providing no harm to the environment, unlike plastics.
- A Cost-Friendly Marketing:
You might think that the marketing of any business needs a large budget. But it’s not the case if you use cardboard food boxes. They are one of the most cost-effective ways of marketing. No one can beat them when it comes to branding. You can customize a food packaging box with an unlimited number of variations by keeping your budget maintained. Design them by highlighting your branding elements to give good exposure to your brand.
Provide a Wonderful Shopping Experience:
Most of the food businesses these days are shifting towards biodegradable food packaging options like cardboard, paperboard, or Kraft paper. This is mainly because these materials enhance the shopping experience and also help in protecting the atmosphere. The use of eco-friendly materials can help in changing your business strategies. Over time, people are becoming more aware of fancy plastic and aluminum packaging, which is a primary cause of global warming. It’s the reason that buyers are looking for eco-friendly stuff. The use of sustainable packaging material makes your food items noticeable on shelves. It provides a nature-friendly shopping experience to the customers that make your brand at the top of their minds. Moreover, you can customize these food packages inside out to enhance their appeal. Design them in attractive colors and designs to make them even more eye-catchy.
Most Effective Branding Tool:
Once you have launched your food brand, the next important step is its branding. The basic questions that are a part of a company’s business strategy include:
- How you would introduce your products to buyers?
- Why would they choose your brand over others?
Finding the right answers to these questions ensure the success of your brand. The secret lies in creating a perfect custom printed packaging solution. It acts as an effective branding tool for your business that communicates with the customers about various aspects. Your custom food packaging can help in building your brand if designed appropriately. Print your food boxes with your business name, logo, tagline, and other branding elements to give them good exposure. Never forget to include other important details like the ingredients of the food item, it’s manufacturing, and expiry dates, directions to use, benefits, nutritional value, calorie count, and several servings, etc. Such information is very necessary to deliver all the valuable facts about your product to the customers through your custom food packaging.