Digital marketing is the most important component of it which uses internet and web based technologies including mobile phones, desktop computers and other electronic media and social networks like Facebook to advertise products and services to customers in a more convenient and personalized way. With the widespread use of smartphones and the increasing accessibility of the internet on every desktop, laptop and smartphone, anyone can access the internet to search for products or services. Internet marketing helps marketers reach their target market more efficiently and at a cheaper cost than traditional methods. Although it is evident that internet marketing has many benefits, it also has some disadvantages. Nevertheless, all the business trends 2022 are based on internet.
As a marketer, you want to reach potential customers where they live, work, shop, get information, and seek entertainment. All of this is wrapped up in one place: The Internet.
Geographical Boundaries: Pro Or Con?
One of the common disadvantages of internet marketing is that there is no geographical boundary when it comes to marketing. Marketers focus on advertising campaigns which are limited to a particular area. It becomes very difficult for marketers to reach people beyond their specific locality. Internet users can access any site they want irrespective of the location and time. While this aspect of internet marketing may sound appealing, it can prove to be a deterrent for marketers who want to expand their business.
The Absence Of Personalization In Internet Marketing Campaigns
In traditional campaigns, marketers use to create custom-made advertisements and materials for consumers to respond to. But in today’s world, consumers respond to online advertisements or materials in the same manner as they do in traditional advertisements. Hence, there is a great lack of personalized touch in an internet marketing campaign. Marketers need to learn how to create custom-made materials and advertisements in order to make them unique and appealing to consumers.
Internet Marketing Is Time Consuming
Traditional business firms depend on advertising techniques which are time consuming and costly. For internet marketing, marketers need to employ creative strategies to advertise their products and services. This requires a lot of time and effort on the part of the business firms.
Advantages Of Internet Marketing
Although internet marketing has some challenges, it offers a number of opportunities to business firms who want to expand their market share. The most popular and effective strategies used by business firms include search engine optimization (SEO), pay per click (PPC) and Pay for Inclusion (PAI). SEO is an internet marketing technique that allows the websites to be ranked better in the top search engines like Google, Yahoo and MSN. This means that more people will be able to visit the website. When a user enters the keywords and key phrases that are related to the business firm’s product or service, the website will be featured in the search engines.
Reaching The Target Consumer
If a company is able to design an effective internet marketing strategy, then it will have greater chances of penetrating the targeted markets. However, it is necessary that an effective website is designed before implementation. An SEO firm can help business firms with the design of their websites so that they can gain maximum benefits from their websites.
Versatility
Another benefit of using SEO firms is that they offer a wide range of services, including internet marketing tools, email marketing services and PPC campaigns. Email marketing helps a business firm to build a good customer list which can help them promote their products or services to potential customers. It is also essential for a business to build an email database so that it will be easy for potential customers to contact the firm and make enquiries. PPC campaigns also help a business firm to promote its products and services to potential customers. Therefore, if a firm implements an effective PPC campaign, it will be able to gain more business from existing customers as well as from new customers.
Summary
Overall, internet marketing campaigns are a very cost-effective way of advertising. Businesses should therefore implement a plan to monitor internet usage so that they can make changes in their strategy to make it more effective. Internet marketing can also help a business firm to cut on cost while reaching out to more potential customers. If implemented properly, internet marketing campaigns can increase a firm’s revenue by a significant margin.
